: Half of India's 1.4 billion population is under 25 years of age .
: There is a stark contrast between education and actual workforce readiness. Nearly 30% to 40% of educated graduates under 25 experience waiting periods or unemployment due to an "aspiration-availability mismatch" . young indian (18-25)
: This group relies entirely on mobile-first discovery. They prefer short-form video content and are highly influenced by regional micro-influencers rather than traditional celebrities. : Half of India's 1
: Over 79% of this demographic uses daily search engines and video platforms to discover brands or learn skills . : This group relies entirely on mobile-first discovery
. This specific segment (18–25 years old) bridges the gap between older Gen Z and younger Millennials. They are the primary drivers of India's digital economy, consumer markets, and social media trends . 📊 Demographics & Reach
Unemployment: India's young are more educated than ... - BBC