You Can Kill An Idea, But You Can't Kill An Opp... -

: Don't be afraid to discard individual products if they don't fit a larger, sustainable opportunity.

: Available at major bookstores like Amazon and John Wiley & Sons. You Can Kill An Idea, But You Can't Kill An Opp...

: External shifts in demographics, economics, or consumer behavior. : Don't be afraid to discard individual products

: Emerging tools or scientific breakthroughs that create new possibilities. You Can Kill An Idea, But You Can't Kill An Opp...

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers:

Henderson argues that most organizations fail because they start with an idea and try to find a market for it.

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