Bad To Me (official Video): Wizkid -

: Joel Honeywell utilized lighting and retro aesthetics to create a mid-20th-century broadcast feel.

: In the closing scenes, Wizkid is seen at a bookstore/cafe reading a magazine with the headline "More Love, Less Ego". Two women nearby fail to recognize him as he sips tea, symbolizing a desire for a normal life away from paparazzi and the constant scrutiny of showbiz. Wizkid - Bad To Me (Official Video)

The video is set within a vintage television variety show in the United Kingdom. : Joel Honeywell utilized lighting and retro aesthetics

Wizkid 's "Bad to Me" official video, directed by and released in October 2022, is a retro-themed visual that explores themes of fame, secret desire, and the interplay between public persona and private intimacy. Serving as the lead single for his fifth studio album, More Love, Less Ego , the video uses a meta-narrative structure to showcase Wizkid's evolution as a global superstar. Narrative Structure and Setting The video is set within a vintage television