Who Will Buy Gift Cards [UHD · 360p]

The most active segment, spending an average of $456 per year on gift cards. They are twice as likely as Baby Boomers to purchase them and lead the market in digital gift card usage.

Beyond traditional gifting, consumer behavior has evolved into several "use-case" categories: who will buy gift cards

This group has the highest volume of unused gift cards , with an average of $255 in unredeemed value per person. They bridge the gap between physical and digital preferences. The most active segment, spending an average of