Younger buyers (ages 18–24) who outspend older generations on luxury fashion and prioritize brands with transparent, blockchain-verified supply chains.
If you are looking for who buys pre-owned diamond rings, the market includes: who will buy diamond rings
Driven by adoption of premium, branded luxury jewelry and strict ethical sourcing standards. Where the "Secondary" Buying Happens Younger buyers (ages 18–24) who outspend older generations
This remains the largest buyer segment. These couples increasingly prioritize customization and sustainability, with over 70% of Millennials now preferring lab-grown options due to ethics and affordability. Primary Consumer Segments
The primary buyers of diamond rings in 2026 are , who are reshaping the market with a strong preference for lab-grown diamonds and ethical sourcing . While traditional engagement still drives nearly 30% of the market, there is significant growth in self-purchasing and fashion-driven segments. Primary Consumer Segments