Who Buys Motorcycles Apr 2026

: Women are the fastest-growing demographic, making up 19% of all owners and 26% of Millennial owners.

: The median age of owners has risen from 27 in 1985 to 50 in 2026. who buys motorcycles

: An executive briefing from the USITC that contrasts the recreational U.S. market with the utility-based global market. : Women are the fastest-growing demographic, making up

Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models. market with the utility-based global market

Below are key papers and reports that detail "who buys motorcycles":

: The median household income for owners is roughly $62,500 , though association members often average higher, around $85,000 .

: A academic study available on ResearchGate that categorizes owners by psychological drivers like "self-expression" and "functional requirements". Demographic Highlights