Individuals who use gift cards as a way to "pre-pay" for recurring expenses like gas or groceries while saving money in the process. Arbitrageurs and Resellers
People planning a large purchase (like a new appliance or laptop) will buy gift cards for cash to effectively shave 5% to 20% off the total cost.
Physical machines, often found in grocery stores, that provide immediate cash offers (usually at a lower rate) for physical cards. Value-Seeking Consumers
Sites like CardCash or Raise buy cards directly to build their own stock.
💡 The gift card resale market exists because cash is the only truly "universal" currency, and buyers are always willing to trade liquidity for a discount.
Small-scale entrepreneurs often engage in gift card flipping. They scout for people desperate for quick liquidity—such as those selling on classified sites like Facebook Marketplace or Craigslist—and offer cash on the spot.
Individuals who use gift cards as a way to "pre-pay" for recurring expenses like gas or groceries while saving money in the process. Arbitrageurs and Resellers
People planning a large purchase (like a new appliance or laptop) will buy gift cards for cash to effectively shave 5% to 20% off the total cost.
Physical machines, often found in grocery stores, that provide immediate cash offers (usually at a lower rate) for physical cards. Value-Seeking Consumers
Sites like CardCash or Raise buy cards directly to build their own stock.
💡 The gift card resale market exists because cash is the only truly "universal" currency, and buyers are always willing to trade liquidity for a discount.
Small-scale entrepreneurs often engage in gift card flipping. They scout for people desperate for quick liquidity—such as those selling on classified sites like Facebook Marketplace or Craigslist—and offer cash on the spot.