Apple Watch is primarily purchased by and Gen Z consumers, though its appeal has expanded significantly toward older adults and women as health-monitoring features have evolved.
This is the primary driver for 39% of all smartwatch use cases. Users often buy to track metrics like VO2 max, heart rate, and sleep quality. who buys apple watches
A Study on Consumer Satisfaction Towards Apple ... - IGI Global Apple Watch is primarily purchased by and Gen
Consumers who prioritize owning the latest technology and luxury designs. 3. Secondary & Emerging Buyers who buys apple watches