: All remaining accounts will be officially closed. Historical Purchase Locations
Before the program was discontinued, cards were widely available at major retail chains for a one-time purchase price (typically around $1.50 to $3.95) or for free when registered online. Pharmacies : CVS/Duane Reade and Walgreens . where to buy american express serve
: Kroger affiliates, Stop & Shop, Food Lion, and Giant. Why It Is Being Discontinued get started - Serve : All remaining accounts will be officially closed
As of April 2026, . American Express is officially discontinuing the Serve and Bluebird prepaid card programs, with all accounts scheduled to close permanently on June 3, 2026 . Current Program Status : Kroger affiliates, Stop & Shop, Food Lion, and Giant
If you do not already have an account, you can no longer open one. For existing cardholders, the program is currently in a "wind-down" phase with several critical upcoming deadlines: : Final day to add funds to your account.