The phrase is famously attributed to bank robber , who, when asked why he robbed banks, reportedly replied, " Because that's where the money is ".

In his book Where the Money Is: Value Investing in the Digital Age , Adam Seessel argues that traditional "Value 1.0" (buying cheap assets) and "Value 2.0" (Buffett-style moats) must evolve into .

The phrase " Where the Money Is " carries significant weight across finance, history, and pop culture, most notably as the title of influential book on modern investing. 1. Value Investing in the Digital Age (Book)

: Many tech giants (Amazon, Alphabet) are actually "value" stocks because traditional accounting (GAAP) mislabels their growth investments as expenses, hiding their true earnings power .

: In medicine and business, this has evolved into "Sutton's Law," which advises professionals to look for the most obvious cause or solution first.

: Seessel evaluates companies based on three pillars:

Where the Money Is