Despite its modern association with deals, the term "Black Friday" has a chaotic past:
: In the 1960s, Philadelphia police coined the term to describe the intense traffic congestion and pedestrian chaos caused by shoppers and fans attending the annual Army-Navy football game that weekend. The Modern Retail Rebrand what is black friday
Retailers, unhappy with the negative "Black Friday" label, successfully rebranded it in the late 1980s. Despite its modern association with deals, the term
: The first recorded use of the term referred to a 1869 U.S. gold market crash caused by speculators Jay Gould and James Fisk. Despite its modern association with deals