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: It successfully helped Walmart "woo millennials" and urban shoppers, a demographic it previously struggled to capture.
: While some experts at PCMag questioned if the $3.3 billion price tag was worth it for a site that never turned a profit, recent retrospective reviews from Yahoo Finance suggest the long-term payoff in Walmart's massive e-commerce growth has been substantial. Customer & Employee Experience walmart buys jet com
The 2016 acquisition of by Walmart for $3.3 billion is widely reviewed by experts as a strategic success for the talent and technology it provided, even though the consumer-facing brand itself was ultimately shut down in 2020. Strategic Review: Was it a Success? : It successfully helped Walmart "woo millennials" and