Behaviour | Understanding Consumer

Many purchases are made to boost social status or soothe negative emotions rather than to fulfill a functional need. 🛣️ The 5-Step Decision Journey

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same. Understanding Consumer Behaviour

The actual conversion or "buying" moment. Many purchases are made to boost social status

Comparing features, price, and ease of use. Understanding Consumer Behaviour

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

Researching solutions via the internet, friends, or ads.