Twitter: Buys Periscope

What Is Periscope and Why Twitter Bought It - Business Insider

Twitter acquired Periscope in , while the app was still in its beta phase and had not yet officially launched. The acquisition was largely a defensive and offensive response to the sudden rise of Meerkat , a rival live-streaming app that gained massive traction at that year's SXSW festival. By acquiring Periscope, Twitter aimed to: twitter buys periscope

: The integration provided a new platform for high-value video advertisements, helping Twitter compete with digital-ad giants like Facebook and Google. What Is Periscope and Why Twitter Bought It