Determined to succeed, he bought a copy of . He didn't mind the title; in fact, he found it refreshingly honest.
His first real trade was in a company that manufactured eco-friendly shoelaces. "Everyone has feet," Arthur reasoned, tapping a finger against Chapter 5. Trading For Dummies, Second Edition (For Dummie...
By lunch, however, the shoelace market took a tumble due to a sudden global trend toward velcro. His screen flashed red. In the old days, Arthur would have sold everything and bought a gallon of comfort ice cream. Instead, he flipped to the section on . Determined to succeed, he bought a copy of
Once upon a time, Arthur, a mild-mannered librarian with a penchant for alphabetizing spice racks, decided he wanted to conquer the stock market. His only previous investment experience involved a high-stakes lemonade stand in 1994, which ended in a crushing deficit after a neighborhood dog knocked over the inventory. "Everyone has feet," Arthur reasoned, tapping a finger
Arthur decided to dance. He held his position, set his technical indicators as the book suggested, and resisted the urge to refresh his browser every twelve seconds. By the end of the month, the velcro fad faded—turns out, people missed the dignity of a well-tied knot—and Arthur’s eco-laces rebounded.