Tips For | Buying Concealer

: Maya learned never to swatch concealer on her wrist, which is often much paler than her face. Instead, she applied a few streaks along her jawline and walked toward the front of the store to check the color in natural sunlight . If the product disappeared into her skin, it was the winner; if it looked like a mask, it was back to the drawing board.

Through Maya's journey of discovery, she learned the essential secrets to mastering the concealer aisle: tips for buying concealer

: For the under-eye area, Maya discovered that choosing a shade one to two shades lighter than her foundation provided an instant "lifting" and brightening effect, making her look like she’d slept a full eight hours. : Maya learned never to swatch concealer on

: Maya, who had slightly dry skin, found that "matte" formulas tended to settle into fine lines she didn't even know she had. Elena steered her toward radiant or satin finishes that moved with her skin. "If you have oily skin," Elena noted, "look for 'oil-free' or 'long-wear' on the label to prevent it from sliding off by noon." Through Maya's journey of discovery, she learned the

Maya stood before the overwhelming wall of tubes and wands at the beauty store, the bright fluorescent lights reflecting off a hundred different shades of beige. She was looking for a "magic wand" to hide the evidence of a late-night study session, but everything looked either too orange, too chalky, or just plain confusing. Just as she was about to give up, a seasoned makeup artist named Elena approached with a smile. "Finding the right concealer is like finding the right pair of jeans," Elena whispered. "It’s all about the fit and the purpose."