He told them the story of the post-it note—a failed adhesive that became a billion-dollar empire. He forced them to stop looking for solutions and start looking for interesting accidents. The "Wild" Shift
On Tuesday, Marcus walked into the R&D lab. The lead engineer, Sarah, proudly presented a new smart-home sensor. It was sleek, white, and worked perfectly 99% of the time. "It’s boring," Marcus said. The room went silent. Think Like a Chief Innovation Officer and Get W...
The board had hired him to save the company from a slow slide into irrelevance. His first decree wasn’t a budget cut or a new software stack. It was a philosophy: The Day of the "Broken" Prototype He told them the story of the post-it