The Experience Economy (revised Edition) Site

: Businesses create value by moving beyond simple transactions into four specific realms:

: In a service economy, the goal is often to save the customer time (efficiency). In an experience economy, the goal is to provide "Time Well Spent" —moments that customers find valuable enough to pay for. Key Updates in the Revised Edition The Experience Economy (Revised Edition)

: Passive absorption, like watching a movie or concert. : Businesses create value by moving beyond simple

: Full immersion in a different environment, like a theme park or virtual reality. The Experience Economy (Revised Edition)