Matching on-screen text with spoken audio. Research indicates this can significantly boost brand recall and help viewers remember verbal information.
Creative use of text as a central visual element. For example, brands like Vodafone have used animated typography to set a specific tone or identity. television commercial
Text that prompts the viewer to take an immediate step, such as a website URL, a phone number, or a "text to buy" code. Commercial Scripts Matching on-screen text with spoken audio