T Mobile Galaxy S7 Buy One Get One Free Info

: By offering full retail price rebates instead of long-term bill credits, T-Mobile positioned itself as more consumer-friendly than rivals like AT&T.

: Customers were required to purchase both devices on an Equipment Installment Plan (EIP) and add at least one new line of service . t mobile galaxy s7 buy one get one free

: The deal covered the Samsung Galaxy S7 ($669.99) and the Galaxy S7 edge ($779.99). : By offering full retail price rebates instead

: Early adopters who participated during the initial March 2016 launch also received a Samsung Gear VR headset , a six-game bundle, and a full year of Netflix , totaling an additional $250 in value. Strategic Impact : Early adopters who participated during the initial

: T-Mobile revived the offer during the 2016 holiday season to counter dampened consumer enthusiasm and fill the market void left by the recall of the Galaxy Note 7 .

The BOGO campaign was a calculated move during a highly competitive period in the mobile industry: