Surge Pop Buy | Limited Time

The story of is one of the most famous examples of how "extreme" marketing and digital fan activism can force a massive corporation like Coca-Cola to bring a product back from the dead. The Rise: The "Mountain Dew Killer" (1997–2003)

: Marketed as "fully loaded" with "carbos" (maltodextrin) for energy, it quickly became a cult classic among 90s kids and extreme sports enthusiasts. surge pop buy

In the late 1990s, Coca-Cola wanted to dethrone Pepsi’s Mountain Dew, which dominated the citrus soda market. Their answer was Surge—a bright neon green, high-caffeine soda originally tested in Norway as "Urge". The story of is one of the most