Subtitle — Play Dirty

While your competitors are sitting in another board meeting discussing "synergy," you should be shipping. Over-planning is often just a fancy form of procrastination.

The "rules" were written by the people who already won. If you're still climbing, those same rules are designed to keep you exactly where you are. It’s time to stop waiting for a fair fight. It’s time to Play Dirty. subtitle Play Dirty

When you have nothing to lose, you have everything to gain. The biggest players in any industry are often the most paralyzed by their own reputations. They can't take risks because they have too much at stake. While your competitors are sitting in another board

Launch before you’re ready. Use the feedback from your "messy" start to build a better version while everyone else is still looking at a blank whiteboard. 3. Use the Underdog Advantage If you're still climbing, those same rules are