Strongmta.sql Apr 2026

The "prepare" stage typically handles the heavy lifting of data cleaning and sessionization before any attribution logic (like Markov Chains or Shapley Value) is applied:

: The revenue or weight associated with that specific conversion [1, 2]. Why This Feature is Critical strongmta.sql

: A boolean or integer indicating if the path led to a sale (1 or 0). The "prepare" stage typically handles the heavy lifting