Spice - Tape Measure -

"Tape Measure" is a provocative dancehall track and music video released in August 2022 by the Jamaican artist (Grace Hamilton) as part of her album Emancipated . Song Meaning & Reception

Spice wrote and produced the track herself, showcasing her independence after leaving her previous label.

“exactly the male artists do worse and no one says anything but each time a female artist do it, then is a problem.” TikTok · reneemoncrieffe · 3 years ago Spice - Tape Measure

The video gained notoriety for its bold visuals and casting process . Spice worked with a casting director to find specific talent that fit her vision for the "tape measure" theme.

Critics note it as a tongue-in-cheek reversal of gender norms, where a female artist explicitly critiques the male anatomy. "Tape Measure" is a provocative dancehall track and

Fans and critics generally appreciate the track for its high-energy dancehall vibe and Spice's unapologetic attitude.

“she's gunning for the reaction videos and slowly taking over the world from there I respect the hustle immensely.” Reddit · r/popheads · 3 years ago Spice worked with a casting director to find

The song's release was preceded by a viral teaser on Twitter and TikTok featuring Spice using a literal tape measure in a garage setting, which sparked significant social media conversation. The Music Video