: Many network providers offer "free" SMS apps that allow you to send texts over Wi-Fi, counting against your data rather than a per-text fee.
: Roughly 50% of consumers make a purchase after receiving a marketing text, and SMS coupons are redeemed 10x more often than those sent via other media.
: SMS continues to hold a staggering 98% open rate , with 87% of people checking a new text within 15 minutes.
: The average CTR for SMS stands at 19% , compared to much lower rates for email. 4. Expert Tips for Effective SMS