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While still a smaller percentage of total sales, organic produce volume is growing faster (5.4%) than conventional (2.9%). Merchandising & Display Best Practices

The produce section is often the first thing customers see, setting the tone for the entire store's perceived freshness and quality. While still a smaller percentage of total sales,

Fresh produce is a "strategic necessity," responsible for roughly 11% of total store sales and serving as a major traffic driver. with mass merchandisers

While traditional groceries still dominate, produce shoppers are increasingly diversifying where they shop, with mass merchandisers, club stores, and online shopping gaining share. Key Trends & Consumer Behavior (2025-2026) While still a smaller percentage of total sales,

Produce is weathering inflation better than other categories, with shoppers prioritizing quality over low-priced canned/frozen alternatives.