Instead of just tuition, show the "all-in" cost including lab fees, equipment, and certification exam costs.
Compare how quickly different programs get a student into a paying role (e.g., a 6-month certificate vs. an 18-month associate degree).
For your website , a standout feature would be a "Career Path ROI Calculator" that specifically targets the needs of vocational and trade school students.
Integrate live labor market data (such as from O*NET OnLine ) to show entry-level salary projections and current job openings within a 50-mile radius of the user.