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Rutube: The "Russian YouTube" and Its Rise in the Global Digital Shift

: Creators can earn revenue once their channel reaches 5,000 views, provided videos are at least one minute long. Growth and Future Outlook rutube

: State-backed TV channels like Channel One Russia and NTV are directly embedded into the platform's toolbar. Rutube: The "Russian YouTube" and Its Rise in

: Viewers spent approximately 1.9 billion hours on the platform, with views increasing by nearly 20%. with views increasing by nearly 20%.