: Participants must assume they have no existing audience or affiliate partners, forcing them to rely on pure marketing fundamentals like identifying a "Dream 100" list and creating a new offer from scratch. Phased Rebuilding : Most plans follow a logical progression: Week 1 : Planning, validating a topic, and initial outreach.
The project centers on a high-stakes hypothetical scenario: if a successful entrepreneur suddenly lost everything—their money, reputation, customer list, and products—what would they do from Day 1 to Day 30 to save themselves? This concept was developed by Russell Brunson , the co-founder of ClickFunnels , to provide a practical roadmap for anyone starting from scratch with only their marketing knowledge and a ClickFunnels account. Core Components of the "30 Days" Project
: While every entrepreneur's specific method differs (e.g., selling eBooks vs. high-ticket services), Brunson noted that they all follow a similar pattern: creating a product, building a way to sell it (the funnel), and driving traffic to it. Availability and Getting Started Russell Brunson - 30 Days
: A 550-page hardcover compilation featuring day-by-day blueprints from 30 different "Two Comma Club" winners (entrepreneurs who have made at least $1 million using ClickFunnels ). Each chapter provides a unique, step-by-step strategy for rebuilding a business in one month.
: Driving traffic and converting leads into sales. : Participants must assume they have no existing
The project is delivered through multiple formats designed to educate and guide new entrepreneurs:
: Creating the product (e.g., an eBook) and building the funnel. This concept was developed by Russell Brunson ,
The book is often offered as a "Free Plus Shipping" deal on the official 30Days.com site, or as a bonus for signing up for the One Funnel Away Challenge . It is also available through retailers like Amazon and ThriftBooks .