Released on July 9, 2018, the official music video adds a conceptual narrative to the song: Alex "Grizz" Loucas.
The visual depicts Rich The Kid being institutionalized in a psychiatric hospital . The plot follows him as he is held captive and eventually attempts a breakout while Quavo and Offset make appearances throughout the facility. Rich The Kid - Lost It ft. Quavo, Offset
Watch the official music video directed by Alex 'Grizz' Loucas, featuring the psychiatric hospital escape narrative: Rich The Kid - Lost It ft. Quavo, Offset RichTheKidVEVO YouTube• Jul 10, 2018 Released on July 9, 2018, the official music
The track features a booming bassline typical of the Atlanta trap scene. Lyrically, the song focuses on themes of , gang loyalty , and a lavish lifestyle . Rich The Kid and the Migos members trade verses about high-end fashion (Louis Vuitton), expensive cars (Bentley, "retarded" coupes), and their rapid rise in the music industry. Music Video Watch the official music video directed by Alex
"Lost It" is a high-energy collaboration between , Quavo , and Offset , serving as a standout track from Rich The Kid's debut studio album, The World Is Yours . Song Overview