Published as part of the series by Springer in 2021, the text is designed as an introductory guide for business students and decision-makers. Key Features of the Text:
The book you are referring to is likely , written by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, and Ragnhild Silkoset. Research Methods and Data Analysis for Business...
: The authors aim to explain complex research processes and statistical tools in an accessible, non-technical way for beginners. Published as part of the series by Springer
: The content is divided into four main parts covering research design, data collection (surveys and qualitative methods), statistical methods (including regression and factor analysis), and reporting. : The authors aim to explain complex research
: It provides hands-on instructions for using IBM SPSS Statistics for quantitative analysis and QDA Miner Lite for qualitative research.
: Supporting materials such as datasets and instructional videos are often available through Professor Sallis's website. Research Methods and Data Analysis for Business Decisions