Programmatic Direct Buy Apr 2026

: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits

: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live.

: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher. programmatic direct buy

Get started with Programmatic Direct - Google Ad Manager Help

Programmatic Direct is typically divided into two main categories, often facilitated through tools like Google Ad Manager : : The buyer gets "first look" at inventory

: The buyer agrees to buy a specific number of impressions, and the publisher "guarantees" or reserves that inventory for them.

is a premium ad-buying method that combines the precision and automation of programmatic technology with the stability of traditional direct sales. It allows advertisers to purchase high-quality ad inventory directly from a publisher at a fixed price, bypassing the volatility of open auctions. Core Characteristics Get started with Programmatic Direct - Google Ad

: It replaces traditional manual processes, such as phone calls, emails, and physical Insertion Orders (IOs), with automated software for trafficking and reporting.