The video, premiered via Noisey , follows a hedonistic loop typical of the "Unruly Boss" lifestyle:
: The lyrics are a celebration of high-energy partying, consumption of alcohol (specifically Hennessy), and maintaining a "high" state of mind ("Higher than Jehovah"). Popcaan - Never Sober (Official Video)
If you're interested, I can help you with more info on the , provide a list of other Popcaan hits from that era, or explain more Jamaican slang used in his lyrics. Which would you prefer? The video, premiered via Noisey , follows a
Released in , the official music video for "Never Sober" is a quintessential dancehall visual that highlights Popcaan’s status as a global party icon. Produced by Notnice Records , the track itself debuted in 2015 as a summer anthem, but the visual elevated its reach with a sunny, "day-in-the-life" narrative set in Jamaica. Released in , the official music video for
"Skinny" refers to his physical frame; "frass" is Jamaican slang for being high or intoxicated.
: The song solidified Popcaan's dominance in the dancehall scene during a year when he was also making global waves via collaborations with Drake ("Controlla") and Jamie xx ("I Know There's Gonna Be Good Times"). 📝 Key Lyrics Analysis Notable Lines Chorus "Oh, I'm never sober. Higher than Jehovah."