A 2025 Geena Davis Institute study found that only 6% of top-grossing films featuring women over 40 even mentioned menopause, and when they did, it was usually as a comedic punchline. 2. Economic Impact & Consumer Demand
Behind-the-scenes progress has stalled. Women directed only 10.1% of top films in 2025, the lowest share since 2018. plumper milfs
Recent data from the UCLA Hollywood Diversity Report 2026 and other major studies highlight a regression in opportunities for women in film: A 2025 Geena Davis Institute study found that
Women over 40 are significantly more likely than men to have storylines exclusively centered on physical aging or cosmetic procedures (15% vs. 7%). Women directed only 10
After reaching near-proportional representation (47.6%) in 2024, the share of female leads in top theatrical films dropped to 37.0% in 2025.