Pinterest Buy It Button Apr 2026

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping

Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest pinterest buy it button

Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction. The Pinterest "Buy it" button (often referred to

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants) The Difference: "Save" vs