People Who Buy Appliances -

: Most buyers (73%) had already tentatively decided what to buy before they ever stepped foot into a retail store.

: A 2025 empirical study on Indian consumers noted that wives predominantly influence home appliance purchasing decisions (37.6%), followed by children and then husbands. people who buy appliances

While decades old, this study offers a fascinating "time capsule" into the psychology of appliance shopping that still echoes in modern retail. Here are some of its most interesting findings: : Most buyers (73%) had already tentatively decided

: The study found that men often made their final decision to buy an appliance much faster than women. About 25% of male respondents purchased an item on the same day they decided they wanted it, compared to less than 20% of women. people who buy appliances