Becoming a Penthouse Pet was a gateway to celebrity, often involving high-profile promotional tours and events.
The history of is a saga of high-stakes competition, cultural controversy, and an era of unapologetic excess. While often compared to the Playboy Bunnies, the "Pets" represented a more provocative and "voyeuristic" alternative that defined the landscape of adult entertainment for decades. The Vision of Bob Guccione Penthouse Pets
: The Pets were the central weapon in the "magazine wars" between Penthouse and Playboy . By pushing boundaries with more explicit content and a "wilder" image, the Pets helped Penthouse briefly overtake its rival in circulation during the 1970s. Becoming a Penthouse Pet was a gateway to
The rise of the Penthouse Pet reflected a radical shift in the sexual revolution of the 1960s and 70s. The Vision of Bob Guccione : The Pets
The concept was the brainchild of , a frustrated artist and former Catholic seminarian who launched Penthouse in 1965 in England to fund his art career.