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: 2025 surveys show consumers increasingly view social media videos and streaming services as equivalent to "watching TV" [ 0.5.2 ].
: Revenue from live music and cinema grew by 26% and 30% respectively in 2023, signaling a strong return to in-person entertainment [0.5.7]. ⚖️ Strategic Challenges
: Gen Z fans spend more time engaging with video games and virtual worlds than with traditional TV and streaming services [ 0.5.18 ].
: Nearly 75% of Gen Z consumers actively create digital content rather than just consuming it [ 0.5.21 ].