: While older generations still prefer traditional TV and movies, Gen Z across the U.S., UK, Germany, Brazil, and Japan cites video games as their favorite entertainment activity.
Consumers are currently managing approximately of daily media time, a figure that has reached a plateau. This limited "attention economy" has forced companies to move beyond simple distribution toward fostering deep fandom and community . OnceAPornATime_Chapt2_v0.3-mac.zip
The modern media and entertainment (M&E) landscape is undergoing a radical shift as consumer attention fragments across streaming, gaming, and social video. According to the 2026 Media & Entertainment Industry Outlook from Deloitte , the traditional definition of "watching TV" has expanded to include social media videos alongside high-production streaming content. Current Landscape & Consumer Engagement : While older generations still prefer traditional TV
: There is a growing demand for simplicity, leading to the integration of direct-to-consumer (DTC) services into single, easy-to-use interfaces to reduce "app fatigue". The modern media and entertainment (M&E) landscape is
: Consumers are increasingly seeking location-based entertainment , such as theme parks, immersive theatrical performances, and branded cruises, to complement their digital consumption.
: As generative AI expands across production workflows, there is a counter-movement where audiences crave "real and resonant" content that feels human.
: Gaming is projected to surpass $300 billion in revenue by 2028, growing at more than twice its 2019 rate. Economic & Social Impact 2025 Digital Media Trends | Deloitte Insights