The music video premiered on June 5, 2017 , directed by Aleksey Golubev.
The song explores themes of moving on after a breakup, opening up a "new world" without pain or deceit, and the search for a true soulmate. Olga Buzova Malo Polovin webm
The "Malo Polovin webm" typically refers to short, looped clips of the music video shared on imageboards (like 2ch) or social media. The music video premiered on June 5, 2017
"" (Russian: Мало половин, translated as "Few Halves" or "Not Enough Soulmates") is a 2017 hit single by Russian media personality Olga Buzova . The song and its accompanying music video became a massive cultural phenomenon in Russia, often appearing in meme culture and internet forums in .webm format. Context and Release Clips of "Malo Polovin" are often used ironically
In Russian internet culture, Buzova is a polarizing figure. Clips of "Malo Polovin" are often used ironically or as "reaction" webms to signify pop-culture saturation or to mock the simplicity of modern pop music.
The song is famous for its simple, repetitive choreography, which became a viral dance challenge and is the most common subject of these webm clips.
The track has been widely sampled and parodied by other Russian artists, including PHARAOH, Big Baby Tape, and MORGENSHTERN. Production Details Composer: Roman Bestseller. Lyricist: ST (Aleksandr Stepanov). Production Company: Mag Film Moscow.