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There are more women on TV but ageism persists, says new study

Characters over 40 are twice as likely as men to have storylines focused entirely on physical aging. NurAmira Milf @Cumwithlink.zip

Major female characters continue to "disappear" after age 40, dropping from 42% in their 30s to just 15% in their 40s on broadcast programs. There are more women on TV but ageism

2024 was a record year with 54 of the top 100 films featuring female leads. However, 2025 saw a sharp decline to 39%, a seven-year low. However, 2025 saw a sharp decline to 39%, a seven-year low

In 2025, not a single top-grossing film featured a woman of color aged 45 or older in a leading role. Icons Redefining "Prime"

The representation of mature women in entertainment and cinema has reached a paradoxical moment in 2026. While a generation of legendary actresses is delivering career-best work in "prestige" projects, recent industry-wide studies from the Geena Davis Institute and USC Annenberg show that consistent progress for women over 40 remains volatile. Current State of Representation (2025–2026)