Now & Later -

While the "Original" line is the blueprint, the brand has branched out significantly:

It’s a sensory experience that lasts longer than a standard Starburst. Now & Later

A treat children could enjoy all day for just a nickel. While the "Original" line is the blueprint, the

Most candy offers instant gratification. Now & Later demands a contract. It starts hard and rigid. Now & Later demands a contract

They now offer Chewy (soft from the start) and Splits (two flavors in one). ⚡ Why It Stays Relevant

📍 It’s the only candy that doubles as a jaw strengthener while delivering a massive punch of artificial fruit flavor. If you’re looking to dive deeper, I can: Find the weirdest discontinued flavors from the 80s. Compare the sugar content to other chewy candies. Look up where to buy bulk packs of a specific flavor.