Negative Keyword Report(1).xlsx «Fast»

Identify terms from locations you don’t serve (e.g., "Canada" when you only ship to the US). 3. The "Conflict" Audit

Instead of just listing terms, categorize them to show exactly who you are accidentally attracting. Negative keyword report(1).xlsx

Terms like "DIY," "how to," or "training". Identify terms from locations you don’t serve (e

Words like "free," "cheap," or "discount". " "how to

For example, if you sell "Apple laptops" but your ads show for "Apple pie recipes," create a section for "Linguistic Ambiguity".

You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads

Use a simple chart to show where your ads are showing up vs. where they should be.