: A "U.S. Mail" satchel is slung over her shoulder, and she holds an envelope addressed to "Mr. John Doe" in New York.
: She is often depicted on a wooden pedestal with her name painted in white, pointing toward an envelope to emphasize the importance of using the new five-digit code. The ZIP Mascot Legacy
While the male mascot was a national celebrity after the 1963 launch of the Zone Improvement Plan (ZIP) , his female counterpart remained largely unknown for decades. MRS zip
: There is no official postal documentation regarding her creation or official rollout. Experts believe she may have been used exclusively for local events, such as parades or in-lobby promotions at New York City’s old main post office. Visual Identity
Mrs. ZIP was designed in the same whimsical, two-dimensional style as Mr. ZIP, but with several distinct features: : A "U
: While Mr. ZIP appeared on stamp sheets (selvage) until 1986 and was recently revived for a kids' series called Mail with Mr. ZIP , Mrs. ZIP remains a specialized piece of postal lore, representing the localized efforts to modernize the service.
ZIP placard or more details on the ? Mrs. ZIP placard | National Postal Museum : She is often depicted on a wooden
is a rare and historically significant promotional figure used by the United States Postal Service to encourage the adoption of ZIP codes. Historical Significance & Discovery