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: Identifies high-impact journals like the Journal of Marketing as key sources for breakthrough research. MOBILE MARKETING
(PDF) Mobile marketing: conceptualization and research review 📍 : For the most recent trends, look
: Utilizing GPS data for real-time, area-specific targeting. and theoretical approaches.
Several academic papers provide high-quality coverage of , ranging from foundational conceptualizations to modern "Mobile Marketing 2.0" strategies. 🔝 Top Recommended Papers
(2015) Focus : Practical framework for practitioners.
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