: Older women have increasingly become "bankable" because of their age rather than despite it. Major productions in 2024–2025 like The Substance (starring 62-year-old Demi Moore ) and The Last Showgirl (starring 57-year-old Pamela Anderson ) explicitly tackle themes of aging and the industry's disposal of women.
The "silver economy" is a growing force; adults over 50 spent approximately on movies and streaming in 2023. Data from AARP indicates that 73% of this demographic are more likely to watch content that features characters like themselves, making a strong business case for more realistic portrayals of aging. milfs like it big girls
First-ever appearance on SNL 50th; Only Murders in the Building 3 Oscars, 9 Golden Globes : Older women have increasingly become "bankable" because
Recent acclaimed work in Nyad and True Detective: Night Country 2 Oscars, 3 BAFTAs Data from AARP indicates that 73% of this