: Reports from the Center for the Study of Women in Television and Film show that major female characters "plummet" from 42% in their 30s to just 15% once they reach their 40s. By age 60, women represent only 3% of major characters.

: In blockbuster movies and top-rated TV shows from the last decade, only 1 in 4 characters aged 50+ are women.

While there have been recent high-profile award wins for mature actresses, industry reports highlight a persistent and significant "age gap" for women in entertainment. Women over 50 are vastly underrepresented compared to men of the same age, often relegated to supporting roles or ageist tropes.

: Women over 40 make up roughly a quarter of the global population, yet their presence in film actually dropped from 20% in 2015 to 14% in 2022.