: Women aged 60 and over comprise only 3% of major female characters on both broadcast and streaming platforms.
: Major female characters plummet from 42% in their 30s to just 15% in their 40s on broadcast TV.
Movies: Classic Hollywood wasn't afraid of older ladies on the screen milf now
Statistics highlight a sharp decline in opportunities for women as they age compared to their male counterparts:
The entertainment industry's relationship with mature women has historically been defined by early career peaks and sudden "invisibility" after age 40. While recent years show a "ripple of change" with older actresses winning major awards, systemic ageism and limited representation persist. 🎬 The "Invisibility" Cliff : Women aged 60 and over comprise only
When mature women are cast, their roles often fall into narrow, sometimes negative, categories:
: In 2019, none of the top-grossing films in the US, UK, France, or Germany featured a female lead over age 50. 🎭 Common Stereotypes & Archetypes While recent years show a "ripple of change"
: Characters aged 50+ are more likely to be portrayed as villains ( 59% in films) than heroes ( 30% ).