Double-click the .exe file. The "Stay Online" window will appear. Because this is an online installer, a stable internet connection is required throughout the process.
Once the progress bar finishes, open any app (like Word). You will be prompted to sign in with your Microsoft account or enter your 25-character product key . Pro-Tip: Use the Office Deployment Tool (ODT)
The "Online Installer" (often utilizing the technology) is designed to be fast and efficient. Instead of downloading a massive 4GB+ ISO file manually, the small installer stub fetches only the necessary, up-to-date files directly from Microsoft’s servers. Step-by-Step Installation Guide