: Dennis ran a classified ad in the Wall Street Journal seeking novices. He selected a diverse group—including a professional blackjack player, a pianist, and a fantasy game designer—and trained them in his specific rules-based trading system.

: These "Turtles" (named after a turtle farm Dennis visited in Singapore) were given real money and quickly turned into millionaire traders, proving that a disciplined, systematic approach could beat the market. Covel's Own Journey

: In 1996, he co-founded TurtleTrader.com , which grew into a leading resource for investors looking to profit in both up and down markets by following established trends.